| Authoritative Guide to Lionel's Promotional Outfits 1960 - 1969 (Lionel Postwar Encyclopedia Series) (The Lionel Postwar Encyclopedia) |  | Author: John W. Schmid
Creators: Roger Carp, George J. Schmid
Publisher: Project Roar Publishing
Category: Book
List Price: $69.95
Buy New: $47.12
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Rating:  6 reviews
Sales Rank: 1,434,986
Media: Paperback
Edition: 1st
Pages: 848
Number Of Items: 1
Shipping Weight (lbs): 5.6
Dimensions (in): 10.9 x 8.5 x 1.5
ISBN: 1933600020
Dewey Decimal Number: 625.19
EAN: 9781933600024
ASIN: 1933600020
Publication Date: July 31, 2007
Availability: Usually ships in 1-2 business days
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Product Description
The Authoritative Guide to Lionel's Promotional Outfits 1960 - 1969 showcases the more than 700 electric train outfits (sometimes called uncataloged train sets ) that Lionel created exclusively for retailers and promotional firms (Sears Roebuck and Co., J. C. Penney, Montgomery Ward, Spiegel, Western Auto, A&P, Quaker Oats, and many other firms) during one of the most important and yet overlooked periods in its history. With limited production and distribution, Lionel's promotional outfits are some of the rarest and most valuable products it ever produced. But because these outfits never appeared in a Lionel consumer catalog, their contents even their existence remained uncertain for decades. Until now! Thanks to long-lost authentic Lionel Factory Orders and other internal documents recently recovered from the Lionel archives, complete information about Lionel's production of promotional outfits is at last available. The Authoritative Guide to Lionel's Promotional Outfits 1960 - 1969 is the first and only reference guide to use these records and provide complete information about each promotional outfit, including: * All individual items (engine & cars) and how they came individually packed
* A description of the original outfit box, outfit inserts and packaging
* Pricing for the complete outfit and even the empty box alone.
* Original production quantities
* Diagrams for packing the outfit in the outfit box
* Instruction sheets, Packed envelopes & Peripherals (Track, Transformer, Oil, Wire, Smoke, etc.) Complete descriptions, along with information based on the Train Collectors Association (TCA) grading scale, rarity and current market values for every promotional outfit, are beautifully displayed in more than 1,500 full-color pictures and images. As a bonus, because the authentic documents came straight from the Lionel archives, they also reveal new information (suffixes, variations and previously unknown items) about 100s of postwar locomotives, rolling stock and peripherals. This information makes The Authoritative Guide to Lionel's Promotional Outfits 1960 - 1969 a must for any Lionel enthusiast. Lionel collector and historian John W. Schmid spent years analyzing the Lionel Factory Orders as well as thousands of other internal Lionel and retailer documents. He traveled across the United States seeking and then photographing and analyzing the outfits to develop this, the most complete and authoritative guide to Lionel's promotional outfits and part of Project Roar Publishing's ongoing Lionel Postwar Encyclopedia Series. The Authoritative Guide to Lionel's Promotional Outfits 1960 - 1969 is essential for: * Toy train collectors seeking to verify or complete their promotional outfit investments and learn the value and rarity of their outfit.
* Anyone who owns a promotional outfit or empty box and for years has wondered what those trains were and how much they might be worth.
* Individuals seeking to relive their childhood by finding the train they had long ago.
* Any Lionel enthusiast seeking to learn more about the history of Lionel straight from internal documents and the memories of the individuals who made and sold its trains. See for yourself if you have a long-lost attic treasure.
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| Customer Reviews:
Showing reviews 1-5 of 6
Lionel's Promotional Outfits 1960-1969 March 2, 2008
Dr. Ralph M. Wetzel Jr. (Woodburn, IN USA)
This is the best coverage of Lionel's promotional sets of the period in print to date. Highly recommend to all Lionel collectors, and to those who loved these sets peering through various Christmas catalogues, warming a boy's heart in days gone by! Nostalgic and authoritative!!
Impressively informative and enthusiastically recommended November 4, 2007
Midwest Book Review (Oregon, WI USA)
1 out of 1 found this review helpful
Drawing upon thousands of authentic Lionel documents, "Authoritative Guide To Lionel's Promotional Outfits 1969 - 1969" is an 848-page illustrated compendium showcasing the more than 700 electric train outfits (also known as 'uncatalogued train sets') that the Lionel company created exclusively as promotional items for retailers that included Sears Roebuck & Co.; Montgomery Ward; Spiegel; Western Auto; A&P; Quaker Oats; and others. Because of the limited numbers manufactured, these promotional outfits are among the most valuable items in the history of model railroading. These outfits never appeared in Lionel's consumer catalogs and information about them simply unavailable -- until now. John W. Schmid has been collecting toy trains with his father for decades. After the 2001 auction in which the Lionel Factory Orders and other miscellaneous internal company documents were purchased, Schmid embarked upon years of extensive research in newly found documents and has now distilled that research into the pages of an impressively descriptive catalog. The result is "Authoritative Guide To Lionel's Promotional Outfits 1960-1969", a work of meticulous scholarship that is unique in the annals of the enduringly popular hobby of model trains and railroads. Included is how all the engine and cars came to be individually packed; descriptions of the original outfit box (including outfit inserts and packaging); pricing for the complete outfit (and even the empty box alone); original production quantities; diagrams for packing the outfit in the outfit box; instruction sheets, packed envelopes, as well as peripherals (track, transformer, oil, wire, smoke, etc.) Also available in a hardcover edition (9781933600031, $89.95), John Schmid's "Authoritative Guide To Lionel's Promotional Outfits 1960 - 1969" is impressively informative and enthusiastically recommended for all dedicated model railroading reference collections.
One of a Kind: This really IS the AUTHORITATIVE Guide! October 23, 2007
D. Spahr (Livonia, MI)
1 out of 1 found this review helpful
Wow! This book is a must have for every Lionel collector and individual seeking to find their childhood train set...and the book is a bargain at ANY price. In 2001, the author, John Schmid, purchased internal, long-lost records from the Lionel archives for over $43,000. It took him five years to compile these records and photograph 100s of Lionel train sets into this unbelievable book value. This book contains all NEW information you will NOT find anywhere else.
The book details over 700 of Lionel's most mysterious train sets (outfits), the ones it made exclusively for retailers and promotional firms. Names we're all familiar with: Sears, Wards, Penneys, Spiegel, Quaker Oats, S&H, Western Auto, etc. Since these "special" sets never appeared in a Lionel catalog, NONE the them have been fully documented before. Individuals and collectors have spent years trying to find out the value and contents of these long lost train sets. Now, thanks to John's painstaking research and beautiful photographs, everybody has access to this priceless information.
The "Authoritative Guide..." provides everything that came in a train set, how many were made, who the trains were sold to, substitutions of items, pricing for the train set, pricing for the empty set box, and even how to pack the trains in its set box!
It is also much more than a book about sets, over 60 pages detail new information about the items that came with each postwar Lionel set. Stuff I never knew including how to identify different train cars, engines, boxes, instruction sheets, accessories, envelopes, trucks and couplers, etc.
Everything you ever wanted to know about what is included in a Lionel train set is provided.
As a final bonus, I was able to relive my childhood memories of the retailers my mother used to drag me to. John provides a description of each of the retailers (many no longer in business) that Lionel provided promotional sets. Yes even the US Army sold Lionel trains.
I could go on an on about how great this book is, but it is best to just buy it and see for yourself. You will not be disappointed.
Best of the Best . . . Leaves Greenberg's Guide in the dust October 3, 2007
Bob Horton
One incredible source of Lionel information . . . way more than just sets. Covers promotional outfits with new information purchased from the Lionel archives. This is the first time this information has ever been published!!..."For every Lionel collector, 100s of individual item variations never before documented, a must have for any postwar collector, well worth the money". Written for all types of Lionel collectors . . . first time buyers to hard core collectors.
Lionel's Promotional Outfits - Authoritative Guide is "A no.1" October 2, 2007
D. Cziraky (Bethlehem, PA USA)
1 out of 1 found this review helpful
This book is exactly what it states in the title - "The Authoritative Guide". It surpasses any other documental guide available today because it does not only use marketplace data, rather, it uses actual Lionel data from the company archieves combined with field data to take it to the next level - a level of greater understanding of how and why these sets were created and to their scarcity and value. This book is a bargain at any price! With 848 pages and 700 outfits, it costs the same, if not less, per page, than any other guide. With this new, never before published information, the book will more than pay for itself in no time because now these previously unvalued sets have realized some serious collector values! For years collectors have been wondering what was in all those uncataloged sets Lionel produced in the '60's. Now the mysteries are solved. The volume of detail is incredible. In my 25+ years of collecting, I have never seen as much presented in one volume. Avid collectors will be conversing in terms as never before such as referring to product variations and paperwork by their stock or dash numbers instead of simply by their catalog number. Novice collectors will have the opportunity to quickly become as learned as experts that spent decades on information gathering at train meets around the country. This book will re-energize the toy train hobby and has single-handedly redefined the standard for information presentation. John Schmid's years of work on this book have certainly paid off and we should all be thankful he chose to share this information with the world. I'm already anticipating his next work, whatever it will be. In time, this book will become as much a part of Lionel history as the trains themselves. The renaissance has begun. Well done!
Showing reviews 1-5 of 6
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